Market Pathways

Who decides, what they weigh, when to engage.

Every market answers the same three questions (can you sell it, is it worth funding, and at what price?) through different institutions, on different clocks, against different evidence. These pathways lay each system out end to end, with the base rates computed from our own database of 23,196 decisions.

Institutional detail reviewed August 2026 · every stat links to our HTA Outcomes database
Germany · AMNOG

The most codified market in the world.

Free pricing on day one, a statutory verdict at month six, and guardrails that turn the rating into a price corridor.

55% of 1,039 resolutions: no added benefit proven
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United Kingdom · NICE

The market where the model is the product.

Cost per QALY at the centre of the decision, a 90-day funding mandate behind a yes, and one appraisal in five ending terminated.

92% of decided appraisals positive · 61% restricted
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France · HAS / CEPS

Two grades decide everything.

SMR decides whether the state pays; ASMR decides what price you can ask. Four in five dossiers are told they bring nothing new.

81% of ASMR ratings ever given: "no improvement"
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Australia · PBAC

The market where "no" means "not yet".

A thrice-yearly assessment cycle, reference pricing at the core, and the most openly iterative rejection culture of any major payer.

42% of rejected molecules eventually recommended
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Scotland · SMC

Small market, separate answer.

Submission-driven, fast, and unforgiving of silence: no submission is scored as a no, and resubmission is the normal second act.

80% of decided full submissions accepted
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Each pathway covers the institutions and their roles, the evidence each gate actually weighs, the statutory clocks, and the places companies predictably get hurt. Written for teams planning a launch without a standing market access function. The empirical numbers come from our own five-agency decision database, refreshed continuously, so every claim is checkable.

Launching into any of these markets?

The pathways are the map. We build the vehicle: evidence strategy, payer-ready models and pricing corridors for the specific gates your asset faces. Fixed fees, senior-built.

Talk to us about your launch